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A 2-Days Workshop on

Digital Marketing Fundamentals and Strategy


2 Days (9 am to 5 pm)

Course Fee

S$1,200.00 (exclusive of GST)

Course Overview, Outline and Key Takeways

The Digital Marketing Fundamentals and Strategy is designed to equip participants with the knowledge and skills needed to excel in the rapidly evolving world of digital marketing. It covers essential strategies and techniques that empower marketers to effectively engage audiences, drive brand awareness, and achieve measurable results in the online landscape.

It covers key concepts such as target audience identification, market research, and the buyer’s journey. They will:

  • Gain insights into various digital marketing channels, including search engine optimisation (SEO), social media marketing, email marketing, content marketing, and paid advertising.
  • Delve deeper into each digital marketing channel, exploring best practices and tactics.
  • Learn how to develop compelling content strategies for their own businesses, create engaging social media campaigns, leverage on email marketing, optimise websites for search engines, and utilise data analytics to drive data-informed decision-making.
  • Develop a comprehensive digital marketing skillset.
  • Have the opportunity to work on practical projects or bring their own projects to life.
  • What is Digital Marketing?
  • Setting Goals and KPIs for your Marketing Strategy
  • How well do you know your customers?
  • Digital Marketing Channels and Customer Touchpoints
  • Developing a Digital Marketing Plan
  • Setting up and Implementing your Digital Marketing Campaigns
  • Tracking your campaigns and Campaign Optimisations
  • Understand and apply the concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels
  • Define digital marketing objectives for your campaigns, set KPIs and align them to organisational goals
  • Conduct competitive analysis and target audience research using digital tools and strategic frameworks
  • Develop a digital marketing strategy, apply tactics and strategic action plans that will achieve business objectives
  • Choose the appropriate digital marketing channels that aligns to the organisation’s marketing objectives
  • Implement campaign tracking and identify key metrics to measure the performance of your campaigns
  • Utilise digital analytics data reports and make informed decisions

Who Should Attend

C-Suite Executives (e.g. CEO, CFO, CMO)
Directors & Senior Managers
Product Managers
Entrepreneurs & Business Owners
Marketers / Sales / Business Development Professionals
Anyone seeking to enhance their digital marketing knowledge and skills

Our Trainer

Mr. Jeremiah Lim

Founder, Digital Marketing Agency Former Head of Marketing with F&B Groups

Executive MBA, BA Communications, ACLP

Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specializing in the F&B industry.

Coming from a family of chefs and restauranteurs, Jeremiah has had his roots in F&B, and started in digital marketing, specialising in Social Media Marketing and Traditional Marketing.

With a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer, he was a former Head of Marketing with several F&B groups before starting UNGRUMP, where he has worked with clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia.

Credentials & Certifications

Executive MBA & BA (Hons) Communications
Founder of, a digital marketing agency '
WSQ Advanced Certificate in Learning and Performance
Over 10 years of experience in B2B and Consumer Marketing

What Others Say

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