If you aspire to effectively convey your ideas and influence others (be it your superiors, colleagues, staff or customers) through the written word — then “written persuasion” is a skill you cannot afford to not have.

In this workshop, you’ll discover the techniques to develop a persuasive writer’s mindset and acquire the necessary tools to infuse maximum persuasion into your written materials — such as proposals, reports, newsletters, emails, marketing/sales collaterals, and online/blog posts.

By applying these concepts, the benefits are manifold and far-reaching. For instance, workers and staff employ written persuasion in their day-to-day internal company communications to foster closer relationships with their colleagues. Executives leverage the power of written persuasion to convince superiors and gain acceptance with their written proposals. Sales and marketing professionals utilise written persuasion to craft compelling materials that attract more clients and drive profits. Ultimately, possessing this skill has multiple benefits and is usable in various facets of your professional life.

• How to boost your abilities to psychologically influence others using written words (even if you have no experiences or haven’t wrote much in your life)
• Learn the difference between normal writing that people don’t pay attention to… versus highly- persuasive writing that influences people to move in your intended direction
• Ways to immediately grab the attention of readers and have them continue reading what you’ve written
• How to ensure your views are understood by people who read what you wrote (especially useful if you are writing a proposal and you want others to accept the ideas/views of what you’ve proposed)
• Secrets to implant fascination into your writing and keep people glued to your written piece
• “Power Impact Words” you must put into your writing to capture people’s attention and interest
• Templates: Get actual examples of written pieces that have been proven to persuade (including pieces that influence deals to close and sales to happen)… followed by ‘fill-in-the-blank’ templates you can use in similar future situations that require persuasion
• How to establish rapport, bond and trust with another person in your writings using ‘relationship- forming’ words & language
• Tips for busy professionals: How to write quickly yet persuasively if you are strapped for time
• 6 tips to break free from “mind block” and let your writing flow without getting stuck
• Examples and real-life case studies of the most powerful pieces of writings (including modern day written examples as well as highly-persuasive pieces from history) that have successfully connected with and convinced thousands of people

• Understand the difference between normal writing and persuasive writing that moves people towards your intended direction
• Increase the ability to grab the attention of people with what you wrote establish rapport and bond with others through your writing
• Create fascination and interest in your writing to get people to continue reading
• Apply impactful power words into your writing to strengthen your written piece